Robert Schick, of Intellectual Reserve Inc., who represents the Mormon church's trademarks, argued that the dating site has no official connection with the LDS and consequently, no claim to use its language or images."We believe we are well within our rights to protect both the use of the name of the church and the image of the Salt Lake temple and to make clear that the plaintiff's business has no connection whatsoever to the church," Schick told The Houston Chronicle.
Jonathan Eller, who co-founded Mormon Match with Matthew La Pointe, defended the Texas-based company's use of the Mormon name and said he was not trying to pick a fight with his church."I love the church," he said.
As it is nearly impossible to create some kind of universal a priori set of rules for Christian dating in the modern context, let us work towards a posteriori understanding by examining just one portion of one online dating application.
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The online dating service first ran into problems when Eller tried to trademark the site's logo, according to his New York attorney Sid Rao.
On April 4, the day before the company was set to argue its trademark case against the board, the LDS church directly reached out to Mormon Match's data hosting company "and demanded it be shut down, while simultaneously declining to respond to any correspondence from him or Eller."The lawsuit surrounds whether the church has exclusive ownership over the word Mormon, or if the dating service can use it on its site.